All Nippon Airways (ANA) will focus on the use of partnerships with other airlines and the growth of their own network to exploit the potential of the Asia-Pacific market.
On February 8, the president and chief executive of the airline, Yuji Hirako, said that equity investments by parent company ANA Holdings (ANA HD) in other airlines will enable the airline to "strengthen our strategy" in the region.
"We are going to build routes that we will manage alone, and through partnerships, so that we can merge or integrate each other's strategies so that we can attack this market more strongly," says Hirako.
The comments were made on the sidelines of an event to mark the purchase by ANA HD of a share of 9.5% in the parent company PAL Holdings of Philippine Airlines. It is the second strategic deployment of the ANA group in a Southeast Asian airline after acquiring a 8.8% stake in Vietnam Airlines in 2016.
ANA HD has also tried in recent years to invest in two companies in Myanmar, but without success.
In 2014, the company called for plans to invest in Asian Wings Airways after the two parties could not reach agreement. In the meantime, an attempt to invest in Asian Blue Aviation came to an end in 2017 after the startup failed to secure the certificate of an aircraft operator.
For its part, ANA plans to launch flights from Tokyo Narita to Perth on 1 September and from Narita to Chennai in the winter service.
ANA HD president and chief executive Shinya Katanozaka adds that recent orders for 20 Boeing 737 Max 8s for ANA and 18 Airbus A320neo family aircraft for budget unit Peach will contribute to boosting the group's growth in Asia.
"We will use small, long-haul aircraft in this area, and we will offer mid-range service in this area, including LCC and full-service carrier operations," he says.