Working in close partnership with Discovery Asia, we embarked on a 6-month journey to change Discovery HD World channels to Discovery Asia. The channel that takes you to Asia's deepest journey.
We redesigned the channel's brand identity from logos, typography, color systems, and information hierarchies to develop a live broadcast tool kit that visually communicates simplicity with contemporary Asian sensitivity to millions of viewers from across the Asia-Pacific region.
Client: Discovery Networks Asia-Pacific
Creative Agency: TMRRW
Creative Director: William Chan
Designer: Samuel Huang, Zamir Rosli & Koh Zi Wei