Check in with Air China – Case Movie



Brief:
How can we increase awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner on the Swedish market?

The solution:
We carefully selected a number of Asian restaurants to act as ambassadors for Air China. In restaurants, guests are encouraged to check in with Air China, right then and there, only this time on Facebook.

Results:
Reach: 1,200,767
Like: +3,114
Users involved: 15,347
Happy winner: 24