Founded in 1996, the airline Air Tahiti Nui has been financially rewarding only considering that 2012. New investments had been urgent and had been introduced two years back, with a big modernization strategy to achieve the peak of marketplace.
Very first, the fleet – the 5 recent Airbus 340s will be replaced by four Boeing 787-nine, much less gasoline consumers and totally linked, with wifi on board (without having world-wide-web at the minute). The very first deliveries will acquire place future Oct, to coincide with the 20th anniversary of the enterprise's very first flight. A fleet modify with a new monetary instrument (two plane are obtained in leasing) and above all a return to the assortment of the passenger practical experience, with far more comfort and better entertainment on board.
But this is only the commencing, as the administration of ATN to the French journal specialised in the digital transformation of firms, L'Usine Digitale In an report posted on 4 September, Laurent Husson, the IT director of the enterprise, points out that his enterprise has determined to acquire inspiration from big international firms, but without having copying and pasting their solutions, size faces these giants. “We have to be clever in our selections”, points out it.
Digital TO ALL VA
Commencing with the digital. The enterprise has determined to embrace the 21st century and is currently deploying its internet products and services: on line scheduling, use of its loyalty details (miles) on the site, selection of meals, order of more luggage, selection of seats … A total assortment of products and services that will also be out there on the application for tablets and smartphones that will shortly be unveiled. To discover new solutions, ATN was also the very first Polynesian enterprise to organize a Hackathon with the regional developer community very last March …
Laurent Husson also points out that clients will be equipped to synchronize their personal smartphones with onboard entertainment devices to change them into distant controls and obtain content on their personal screens. ATN also produces 5 movies in 3D and 360 levels that can encourage the vacation spot in digital reality, in shows, on line or with its associates.
Digital will also enable him recruit clients. For illustration, in the framework of “clever island” projects, a tourism application is remaining formulated with Tahiti Tourism: “The idea would be to have a cell application that thanks to bluetooth and installation of beacons in diverse vacationer places in French Polynesia, as effectively as airports, lodging, activity suppliers, for illustration, would make it possible for visitors to trace their itineraries, share their remain, make miles when they share or visit specified places, sponsor and give presents to a future traveler through a details system. “
Jessy Salmon, ATN's promoting supervisor, points out at L'Usine Nouvelle how “we want the shopper to develop into an ambassador for the vacation spot Tahiti and our enterprise. essentially to return, he need to develop into a prescriber with his network of friends, his community … “ This is why the enterprise places so considerably on social networks: it has far more than 270 000 followers on Facebook and far more than 22 000 followers on Instagram.
SENSORS IN Related Plane AND CREWS
And in its administration the enterprise also goes digital, amongst administration computer software or shopper romantic relationship computer software, or even “chat bots” for promoting on social networks … Even complex administration can advantage from new technologies. The sensors in the plane will therefore be linked to the floor upkeep methods in true time. Pilots, cabin crew and mechanics will be equipped with cabinets “to handle the overall cabin, make it possible for them to enter their reviews and transmit them as shortly as the flight comes, for the pilots to prepare their future flight … “ points out Laurent Husson.
A solid raise in efficiency is to be expected, for that reason: “Nowadays, we have to have an eighty% human being to re-enter all the reviews and transmit the information and facts to the products and services involved. it takes up to 5 times to retrieve a paper flight report, with pitfalls of glitches considering that all the information and facts is then re-entered by hand in an Excel file … Soon the report will be transmitted at every single landing of the plane ” and the experts will know what upkeep functions are to be carried out before the arrival of the aircraft enthusiasm the IT supervisor.