Franck Terner, Chief Executive Officer of Air France
The to start with flights of Joon are without a doubt planned extremely soon, from the winter season period, in the direction of Barcelona, Lisbon and Porto with six planes. We will keep on on the very long-haul in the spring-summer season 2018 period. By 2020, we will expand on these destinations and open up other routes, with a target of 18 medium-haul aircraft and 10 very long-haul aircraft. In phrases of comfort and products and services, Joon is a business of the Air France group, with its quality requirement . We will present two cabins in medium-haul (Organization and Economy) and three in very long-haul (Organization, High quality Economy and Economy). All prospects will reward from the experience of Air France floor team and Organization travellers will have access to Air France lounges .
How does this business intend to meet both the expectations of business tourists and individuals of millenials?
F. T. – With our portfolio of makes – Air France, KLM, Hop, Transavia, Joon – our group provides complementary provides that meet the expectations of a variety of prospects. Joon was built to meet many troubles in the sector, and just one of them is capturing a new clientele that of young workers who symbolize 38% of the air market. Even so, Joon will tackle all tourists. It will present a new experience that goes outside of a basic transport amongst two details. Many thanks to modern partnerships we will be ready to present products and services upstream of the excursion, but also during the keep, visits and unique encounters tricks to preserve time or preserve on selected expenses. These products and services will be offered upon reservation or afterwards, à la carte. They will allow for every person to make their excursion according to their requirements.
Joon will present an experience that goes outside of a basic transport amongst two details
Will the growth of reduced-price very long-haul have an effects as crucial as that of reduced-price website traffic on a European scale?
F. T. – Initial, it is crucial to keep in mind that Joon is not a reduced-price airline . It will present an first and modern present. So we are not positioning ourselves on a reduced price strategy. We have selected to differentiate ourselves by the quality of our present, just one of the most crucial networks in the globe, a authentic notice to the purchaser and a selected art of touring in the French style . We need to thus keep on to produce our strengths though gaining in performance. With regards to the potential of the market, we have not too long ago viewed a rise in the craze of reduced-price on very long-haul flights. Even so, this design is not infallible the new benefits of Norwegian testify to this. It is challenging to assess the effects of this very long-phrase craze. But just one point is selected: it need to persuade us to question ourselves and to innovate permanently and in all fields in purchase to maintain our placement in the market and get back our management placement.
Air France is obviously the flagship business of your group. Do you have any new products and services?
F. T. – Air France continues to be the flagship business of the group and it is in a way the significant sister of Joon . For the winter season period 2017, Air France opens new destinations and reinforces selected routes, these as Maldives from November or Costa Rica with extra flights this winter season. Nairobi or the extension of the service of Chicago .
Will the up grade of the business keep on?
F. T. – The quality of service and the comfort of our prospects are a precedence for us. This is the signature of Air France. We are continuing our investments with a multi-calendar year program to refurbish the cabins and modernize our fleet. Right now, a large part of our Boeing 777 is outfitted with the new Air France journey cabin for optimum comfort. Among 2018 and 2020 it will be the cabins of the Airbus A330 and the Boeing 777 focused to the community Caribbean and Indian Ocean which will be modernized. At the similar time, we are modernizing our fleet with the arrival of new aircraft, notably Boeing 787. By the close of the calendar year, we will count five B787s of the most recent generation.
Chatbot selfie ID Alexa vocal assistant from Amazon, WiFi on board: by way of your initiatives you make the journey of tomorrow. Will the digital revolution revolutionize the experience offered by Air France?
F. T. – Definitely. Innovation is just about everywhere, all the time and in unique digital innovation which is just one of the keys to developing the journey of tomorrow. It is an critical to get back our management placement. But it is above all a wonderful instrument to present an at any time additional total and customized service. It's a revolution. With cell technologies, our prospects have tools in position to support them at any time. Artificial Intelligence, Virtual Actuality, Large Facts are all levers to develop the finest feasible journey experience. It is now a truth and we are working on jobs for years to occur. Joon will be a laboratory for us, with first initiatives which, why not, will be deployed later on on Air France.
How do you see the potential of partnerships amongst large corporations?
F. T. – We are confident that this is a key strategic asset. strong alliances have enabled us to present our shoppers additional chances to journey all-around the globe and to establish our presence on all continents. A short while ago, we declared the strengthening of some of our alliances with the generation of a new transatlantic joint enterprise with Delta and Virgin Atlantic . We have consolidated our joint enterprise with China Jap . These agreements enable us to produce in extremely buoyant markets, significantly for business journey. The development of our partnerships by way of joint ventures, but also by way of agreements on code-sharing, is an axis of our strategic program. Desire in the airline field is global, and it is important for us to be ready to reply.