Dazzle Ship helped launch the Drone Racing League by designing a broadcast package for their first TV series. Drone racing is a cutting-edge new sport at the forefront of emerging technology. DRL’s insane courses and professional sports media stand to redefine the meaning of sport.
From a creative perspective, branding a sport that doesn’t yet exist beyond the imagination of a few individuals was a challenging task. We struck a balance between educating viewers on the real-world aspect of the sport while transporting them into a futuristic science fiction environment that would represent the experience of drone racing.
This made DRL feel exciting, fast paced and futuristic.